Fraser Institute
Paid Advertising
Rather than treating the event as a one-off recap, the goal was to build a flexible content library: a polished hero video supported by stills that could be repurposed across social media, paid advertising, newsletters, and future promotional touchpoints.
Assets were delivered in formats optimized for organic social, paid advertising, and digital promotion, allowing the team to deploy the content across multiple channels. The project established a strong visual foundation for future event promotion, and performance-driven campaigns.






